Cinco de Mayo 2025 marks the start of a vibrant celebration as May kicks off—a cultural holiday deeply rooted in Mexican resilience and, over time, increasingly embraced across the United States. Although it’s often linked to festive drinks and food specials, in truth, Cinco de Mayo 2025 represents far more than a reason to sip margaritas or snack on chips and queso. It’s a meaningful tribute to history, perseverance, and cultural pride.
The Historical Significance Behind the Holiday
Cinco de Mayo is often incorrectly thought to be Mexico’s Independence Day. In reality, Mexico celebrates its independence on September 16, marking the beginning of the 1810 revolution against Spanish rule. Cinco de Mayo, meanwhile, honors a separate but equally significant triumph.
On May 5, 1862, the under-equipped Mexican army defeated 6,000 French troops at the Battle of Puebla, halting Napoleon III’s expansionist efforts. The victory was globally significant during the Civil War, particularly for the United States. Historians credit this battle with preventing French forces from potentially aiding the Confederacy.
Historically, Mexican-Americans in California were among the first to celebrate the triumph in 1862, and to this day, the holiday continues as a tribute to Mexican perseverance and pride.
Cinco de Mayo in the U.S.: How Americans Celebrate
According to consumer data firm Numerator, in 2025, 17% of Americans intend to take part in Cinco de Mayo celebrations. Specifically, popular plans include dining out (38%), gathering with friends and family (35%), and going out for drinks (33%). As a result, as the day grows in popularity, more restaurants and brands get in on the action with festive promotions.
Chipotle Launches Virtual Celebration on Roblox
Among this year’s most unique offerings, Chipotle is celebrating with a digital game on Roblox. Starting on May 5 at 6 p.m. ET, players can join the “Ingredient Quest” in Chipotle’s Burrito Builder experience. Moreover, the first 50,000 players who collect all 53 ingredient cards will unlock a free entrée.
More Chipotle offers:
- Now through May 5: Free delivery on Chipotle orders via the app or website (Code: DELIVER).
- May 3–5: Free chips and Queso Blanco on orders through Chipotle’s digital platforms (Code: CINCO25).
Taco Bell Spices Up May With Multiple Deals
Taco Bell is bringing value to fans all weekend and beyond:
- May 3–5: Free Nachos Bell Grande with a $20 purchase on DoorDash, Uber Eats, and Grubhub.
- May 6: Taco Bell Rewards members can access $1 deals like Crispy Chicken Nuggets and Soft Taco Supremes starting at different times.
- Through May 31: Students using Uber One receive 5% off orders, capped at $9 savings.
Guac on the Rock Expands to All Appetizers
Once again, Dwayne “The Rock” Johnson brings back his Teremana Tequila’s Guac on the Rock campaign for a fifth year—this time expanding beyond just guac.
From now through May 31, customers who purchase a Teremana cocktail can receive a $10 rebate via Venmo for any appetizer. Furthermore, through May 12, those who buy a bottle via DoorDash retail can earn a $10 discount toward guac or an appetizer.
Chuy’s Offers Tex-Mex Specials and a Limited-Time Menu
Texas-based chain Chuy’s celebrates Cinco de Mayo with all-day drink and food specials.
To start, $5 Queso Bowls, including their signature Boom-Boom Pow, are on the menu. Next, enjoy $6 House ‘Ritas or $9 Grande ‘Ritas, available frozen or on the rocks, served in keepsake cups. In addition, there are $1 floaters and $1 off Mexican beers like Modelo, Dos Equis, and Corona. Lastly, limited menu items, such as Pork Boom-Boom Enchiladas and Macho Burritos, are available through June 8.
5-hour Energy & Taco John’s Debut Hot Sauce Collab
Energy meets spice with a bold collaboration between 5-hour Energy and Taco John’s. Just in time for Cinco de Mayo, fans can order a limited-edition Cinco de Mango Energy Shot online and receive a complimentary Taco John’s Energizing Hot Sauce — a mango-habanero blend packing 200 mg of caffeine.
Additionally, select locations in Minneapolis, Milwaukee, Kansas City, and Boston will give away the hot sauce with any No Siesta Fiesta Bundle purchase.
Celebrate Responsibly and Locally
Although nationwide chains offer deals, local Mexican restaurants are likely celebrating with unique specials. Therefore, be sure to check with your nearest location for participation details. Above all, remember — Cinco de Mayo is more than a party. It’s a day to reflect on cultural resilience, enjoy good food, and unite as a community.