As the holiday weekend approaches, there’s more to look forward to than just unwrapping Christmas gifts. In the Coastal Bend region, tamales are becoming a festive season highlight. These savory delights aren’t just a tasty addition to the dinner table but a significant business driver for local families, especially during colder weather.
But just how crucial is the weather in influencing tamale sales? And what are tamale shop owners anticipating this Christmas? The correlation between cloudy skies and increased customers is evident at Huerta’s Tamales, located off South Staples. Regulars like Emilio Longoria attest to the comfort of tamales in cold weather. “It makes a big difference when it’s cold because it warms you up,” Longoria states. The staff at Huerta’s have noticed a clear pattern: rainy or chilly weather means a spike in tamale sales. In contrast, warmer days tend to slow things down.
This phenomenon isn’t unique to Huerta’s. Over at Granny’s Tamales in Annville, off Leopard Street, Melissa Martinez experiences similar trends. After a busy day, she recalls selling out her last batch of tamales, particularly her most popular variety – chicken jalapeño cream cheese. To keep up with the demand, Martinez starts her day early, around 6:30 or 7 in the morning. She, too, has noticed an increase in sales when the weather turns colder or wetter.
Martinez’s insights come from years of experience; her family has served the Coastal Bend community for nearly three decades. She observes that the colder months, particularly the cold Christmas season, significantly boost sales. People seek out tamales for tradition and the warmth and comfort they provide during chilly weather.
Despite predictions of milder weather in the Coastal Bend this Christmas, tamale shops like Martinez’s are gearing up for a busy season. Martinez and her team plan to cook tirelessly over the weekend to meet the expected demand. For her, being part of this seasonal rush is a cherished tradition. She grew up in the business and finds joy in the festive atmosphere.
Martinez offers a crucial tip for those looking to secure their Christmas tamales: don’t delay. With options for hot, ready-to-eat, or frozen tamales, there’s no need to wait until Christmas Eve. Getting them early is part of the tradition, ensuring everyone can enjoy these delicious treats throughout the holiday season.
In conclusion, tamales are more than just a food item in the Coastal Bend; they are a cultural phenomenon closely tied to the weather and the holiday spirit. The chilly air not only brings a craving for these warm, comforting delicacies but also underscores a deep-rooted tradition that brings families and communities together, exemplifying the region’s unique charm and warmth of the holiday season.